Reflections of Digitalization in Gastronomy: Examining the Relationship Between Augmented Reality Applications and Experience Value in the Context of Digital Gastronomy
DOI:
https://doi.org/10.5281/zenodo.15648502Keywords:
Digitalization, Digital Gastronomy, Augmented RealityAbstract
Developing technology leads to changes in the field of gastronomy as it affects all fields. It is possible to benefit from technological
developments in the production processes of gastronomy, which has an important place in the food sector. The use of technology to adapt to new trends in line with the preferences of consumers enables businesses to gain competitive advantage. In addition, the power and importance of technology in increasing people's interaction with food is great. Many sensory elements such as visual, auditory and tactile are effective in the experience of food and beverages. The customer gains visual sensory experience before tasting the food. Then, with the use of tactile and taste senses, flavor expectations are met and a unique experience is gained. Digital gastronomy combines traditional cooking methods with innovative technologies and creates a new vision. In this direction, this study aims to reveal the effect of the use of augmented reality applications in the field of gastronomy on the experience value. Within the scope of this study, the experiences of the users after using the augmented reality application and their experience values afterwards were measured. The research was conducted in quantitative design and the data were collected by questionnaire technique. The questionnaire form prepared in line with the objectives of the study was applied online and data were collected. A three-part questionnaire was used in the study. The results obtained from the research were analyzed.
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